After ranking the most popular videos and clips, it is time to present the statement of most watched ads on YouTube in 2011. It is significant that most of them never appeared on TV screens, which proves that online advertising is no longer a separate category for marketers.

Ranking published by YouTube to ten ads, which in the past year saw the highest number of impressions. As pointed out by Michael Learmonth on the blog, most of them have never appeared on television screens. What does this mean? Certainly shows that marketers are increasingly trying to create content addressed strictly to Internet users. Visual format, the same for TV and Internet ads, do not make the network a “second life” for commercials intended for viewers. While viewers often treats them as necessarily evil, interrupting a film, the internet is willing to appreciate these, behind which stands inventiveness and creativity of their makers, even through multiple play and making friends.

It is worth mentioning also that the list included two ads recorded in order to SuperBowl. It has long been known that the final match of the League of American football (NFL) is somehow “mecca” for advertisers who offer exorbitant amounts for it to be able to show a break during their small dziełka tens of thousands of fans at the stadium and millions on television. These ads always had a unique character, did not appear out of the game. This year, as the YouTube, it was different: Volkswagen, whose advertising “The Force” took first place in the ranking, it has made available two weeks before the game. During this time, have time to watch it more than 10 million YouTube users. The Chrysler (3rd place) placed the ad “Imported From Detroit,” although after the match, but version 4-fold longer than that shown during the SuperBowl. It’s hard for a more clear proof of how powerful advertising channel is the Internet.

1. Volkswagen „The Force”

2. T-Mobile „Royal Wedding”

3. Chrysler “Imported From Detroit”

4. DC Shoes “Ken Block’s Gymkhana Four: The Hollywood Megamercial”

5. smartwater “Jennifer Aniston goes viral”

6. Team Hot Wheels „The Yellow Driver’s World Record Jump”
7. Old Spice „Scent Vacation”
8. Apple „Introducing Siri on iPhone 4S”
9. Samsung „Unleash Your Fingers”
10. adidas „D Rose: adiZero Rose 2 The Bull”.